Today is my neighborhood yard sale. We aren’t talking 3 or 4 homes with trinkets, broken lamps and 1980’s electronics, this is a massive 2,000 plus home community chocked full of young entrepreneurial types. This means loads of great stuff, furniture, CD’s, books, software, kitchen gadgets and anything else you may want.
Needless to say there is quite a buzz when the Yard Sale is announced. I woke up this morning (at 6am!) to the sound of heavy truck engines pulling trailers circling the neighborhood. People actually travel from other states to attend this sale.. seriously!!!
So what does my neighborhood yard sale have to do with internet marketing, you ask??? EVERYTHING. Think about it…we all want qualified potential customers circling our website and/or store like hawks, money in hand and ready to buy.
Are you ready to market Yard Sale Style? Check this out!
- Friends and Neighbors -think connections on LinkedIn, Facebook and Twitter – make those connections by adding people to your social network who may benefit from your goods or services.
- Signage/ Point people in the right direction – Send out E-mail campaigns and e-newsletters calling your potential customers to action.
- Lemonade and Cupcakes – Give folks a reason to stop by and stay awhile. When sending out e-mail campaigns or attracting potential customers to your website, add in links and resources pointing back to your website or to other pages on your site.
- Flyers – Don’t be afraid to hand out business cards, or better yet, put magnetic business cards on your vehicle. You will be surprised at how quickly they are removed. Vehicle graphics and magnetic business cards are a low cost way of advertising daily in your local area.
- Neighbor Envy – Talk about keeping up with Jones’s!! Forget the matching cars and over-the-top landscaping.. set your self apart from your competition by finding your niche, focusing on it and daring to be different. I personally find the KFC Pothole Marketing brillliant!
- Have fun – Last but not least, have fun. People tend to gravitate towards laughter and enjoyment. If you have a smile on your face and are enjoying what you do, people will notice.
Do you market, yard sale style? Tell me about it! Share your creative ideas and learn from others.
Debbie Stanton (firstname.lastname@example.org)
Plexus Marketing – Make the Connection
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